Beyond Reality

May 5, 2020

Innovation Centre,
Knowledge Gateway
Boundary Road
Colchester
CO4 3ZQ

Find out how EIRA and the University of Essex have supported different companies to grow through using extended realities (VR, AR, MR).

About this Event

This showcase and conference will help your business to understand the potential of extended realities (VR, AR and MR) across a variety of applications.

  • Hear from companies supported through EIRA to reach new markets through introducing one of the realities to their business model.
  • Learn from experts in this field about the future of extended realities in business. Exciting key note to be announced!
  • Interact with technology demonstrations and meet our exhibitors leading the field in VR/AR.
  • Spend time and have a tour of our newly opened contemporary Innovation Centre, a home for up and coming tech businesses.
  • Connect with academics and partners to make your project happen.
  • Find out if your business can benefit from EIRA support.

This showcase event is funded by EIRA and the Innovation Centre , Knowledge Gateway. The Innovation Centre is the focal point of the University Enterprise Zone, which fosters start-up and early stage technology businesses and boasts impressive meeting and conference facilities. Businesses hosted here have access to research expertise as well as student and graduate talent.

EIRA is supporting innovation in the East of England by providing businesses with access to academic expertise, including consultancy and collaborative research, specialist facilities and funding.

This project harnesses the expertise of seven universities and colleges to offer knowledge exchange across three key areas: artificial intelligence, biotechnology and digital creative. These themes support a known market need within the region.

If you are a business operating in extended realities and would like to showcase your business and product then please email [email protected] to apply, limited spaces available!

Agenda (subject to change):

9.30-10.00 Arrival, registration and coffee

10.00-10.15 Welcome and introduction

10.15-11.15 EIRA – how extended realities are being used across industry(3x business case studies)

  • Bombora – Adapting our business model to survive – VR in the asset management industry
  • Raddlesham Mumps – How using VR has increased engagement in our creative practice
  • Using VR to assist with medical conditions

11.15-12.00 – Keynote speaker  What the Future for XR holds for your business”

12.00-12.30 – Panel Q&A

12.30-13.30 – networking lunch and play session (try all the apps / headsets etc and speak to exhibitors)

13.30-14.30 – Workshop number 1- Exploring your idea using the Innovation Canvas tool

13.30-14.30 – Workshop number 2 – Daniel Colianni “Gamification

14.45-15.15 – Summary of the day

15.15- 16.15 – Tours, networking and afternoon tea

16.15 -Close

Members of our team attending

Anya Visegorodceva
EIRA Knowledge Exchange Officer
Emma Wakeling
Knowledge Exchange Manager – Digital Creative
Dr Jeremy Davenport
Knowledge Exchange Fellow - Digital Creative