The Marketing Meetup: Colchester
Innovation Centre
Boundary Rd
Colchester
CO4 3ZQ
4: Defending Against Competition & Strategising From Your Castle
Details
Speakers:
Ashley Fletcher, Adthena- Defending Against Competition & Strategizing From Your Castle
Did you know 40% of CMOs have never tracked what their closest rivals are up to in Paid Search? Ashley Fletcher will share real search stories, with real data, so you can start to think and plan strategically in your battlegrounds.
This walkthrough will introduce search intelligence leader Adthena and their market-leading Whole Market View driven by AI.
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Panellists for our Marketing and AI Panel Discussion:
Ashley Fletcher, Adthena
Dr Maged Ali, Senior Lecturer, Management and Marketing, Essex Business School
Others TBC
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Format of the Night:
6.30PM – Doors Open – Light Snacks, Drinks, Networking, and Smiles
7.00 PM – Introduction and Welcome
7.10 PM – Ashley’s Talk begins
7.40 PM Panel Discussion: Using AI in Marketing
8:15 PM – Panel Finishes, Networking, more drinks and happiness
8.45 PM – End of the night – you leave with new contacts and fresh ideas
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Partnered with:
KG Moore – Marketing Agency specialising in marketing strategy development and customer insight. Using data and insight to build brands with purpose who deliver a wonderful customer experience, making the world a better place.
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The Marketing Meetup Colchester is a positive and non-salesy group for the brilliant marketers of Colchester to come together, listen and learn.
Events run once a month and feature two expert speakers, talking stuff about marketing, or at the very least tangential to marketing. All this is bookended by the most informal and happy networking you will ever come across.
There are three values that unite us: listening over shouting, saying hello to everyone, and being positively lovely (that’s all about giving first, and treating people as people – not job titles).
We’re part of the larger community known as ‘The Marketing Meetup’, which has positively lovely events across the UK for astonishing marketeers. Podcasts, blog posts, our closed Facebook group and all our other events can be found at themarketingmeetup.com
Anyone is welcome to come along, as you come to listen, are prepared to say hello and be positively lovely 🙂
The Marketing Meetup Colchester is sponsored by local strategic marketing management agency KG Moore (https://www.kgmoore.co.uk/)
Members of our team attending
